Explore Topics / Finding and Understanding Your Target Customers(67 Videos)
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Zach Shulman - Interview - Advice for St
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Zach Shulman is a Senior Lecturer at Cornell University. He teaches courses on venture capital a...
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We have companies where one customer base is eroding and they're taking advantage of another custome...
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4/22/2009
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Zach Shulman - Interview - Advice for St
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Zach Shulman is a Senior Lecturer at Cornell University. He teaches courses on venture capital a...
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When we talk about who is starting companies now, you have people that have done it before and they'...
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4/22/2009
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Haroldo Torres - Interview - Data Popula
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Haroldo Torres, formerly a managing partner of Data Popular, is CEO for "Plano CDE", a research a...
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I think it is important to understand your client very well. I think that, in the beginning, we d...
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3/12/2008
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Seth Goldman - Interview - Honest Tea
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Seth Goldman is President and CEO (TeaEO) of Honest Tea, the company he founded together with Pro...
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I would not say it is necessarily socially responsible in particular but I think any type of brand c...
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2/9/2006
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John Cayer and Jaime Allen - Lecture - S
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John Cayer has worked in Brand Management at SC Johnson for the past 10 years.
John Caye...
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What do we mean when we say consumer insight? Well, the importance of it is, to understand the unde...
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10/1/2005
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Kate Jones - Interview - Provisor Market
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Kate Jones has over fifteen years of experience in Sales and Marketing. Much of that experience ...
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When we are going out in what we call in sales as prospecting, we go out and prospect new clients. ...
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9/17/2004
